TENCEL™

Samba to the sustainable beat with TENCEL™!    The latest collaboration with our Brazilian partners, Dod Alfaiataria and Canatiba Textil, the "Quintal 540” collection is not just pieces of clothing; it’s a celebration of its Afro-Brazilian heritage, a manifestation of craftsmanship and creativity, and a commitment to sustainability. Our belief in the power of partnership has once again transcended borders and brought together resources across the globe – from Austria to Brazil – to make strides towards a more sustainable future, with Brazil being a key strategic partner in our journey. ‘‘Once again, we sought to partner with Canatiba and TENCEL™ to bring this collection, inspired by samba, to life … thinking about products made in Brazil, with foreign technology, makes perfect sense,” says Juares Tenorio, founder and creative director of Dod Alfaiataria. "This partnership with Dod and TENCEL™… make[s] us review the possibilities that our fabrics can present. All the pieces bring a very strong current fashion concept combined with product excellence,” remarked by Ivna Barreto, Marketing Manager at Canatiba Textil. Explore the collection here at https://lnkd.in/gXBddDzN #TENCEL #FeelsSoRight

TENCEL™ fibers blend comfort with low-impact materials in intimate wear, offering a sustainable choice for consumers who care about the environment and their personal well-being. With MyTrainingPal, you can discover why global brands love TENCEL™ fibers. Start on the fun way to becoming a TENCEL™ brand expert. #MyTrainingPal #MicroTraining #TENCEL #Lenzing

Our digital integrated annual and sustainability report 2023 is now available. Watch the video below for a summary of our sustainability results and achievements in 2023.   Find out more in our report here: https://lnkd.in/dk4zMBUh   Are you #ReadyToJoin? 

A significant step towards combatting misleading or vague environmental claims, the introduction of the European Parliament’s “Green Claims Directive” is steering the industry towards greater transparency across the value chain.    Shedding light on the importance of the Directive, Florian Heubrandner, Executive Vice President of Global Textiles Business of Lenzing Group, shared that it will “tighten communication and substantiation of environmental claims in the foreseeable future.” Harold Weghorst, Senior Director of Marketing and Branding of Global Textiles Business, also added that with increasing attention around climate change, the Directive “can empower consumers to make more informed and conscious choices.”    Read on to learn more about the Directive, its impact, and how TENCEL™ integrates traceability and transparency with innovative solutions: https://lnkd.in/d4AkJ5nk    #TENCEL #GreenClaimsDirective #Transparency

We at TENCEL™ are proud to be pioneering providers of premium quality fibers derived from controlled or certified wood sources.* As a key player driving innovation in the field of textiles and fashion, our hard work is undermined by every imitation product that appears on the market. We must remain vigilant in the fight against IP infringement in order to protect originality and innovation. Those seeking to use the TENCEL™ trademark must seek approval from Lenzing AG via our E-Branding Service: https://lnkd.in/gBwyDsnC *Learn more our fiber claims here: https://lnkd.in/g3wk4wim #TENCEL

Interested in learning more about our fiber innovations in person? Join us this month at industry-leading tradeshows and events at Salone del Mobile.Milano, FUNCTIONAL FABRIC FAIR (powered by PERFORMANCE DAYS), Techtextil Frankfurt, Innovation Forum Amsterdam, and Kingpins Show Amsterdam, to feel our fibers and connect with our experts to explore sustainable textile solutions powered by TENCEL™. Mark your calendars – we hope to see you there! #TENCEL #Tradeshow

We’re thrilled to celebrate a special milestone with our long-standing partner, Royal Robbins, an outdoor adventure apparel brand – their iconic Desert Pucker shirt is turning 25 this April!   Since 1999, the love for nature has brought Royal Robbins and TENCEL™ together on a fruitful journey, reconnecting people with nature through adventure apparel that put the planet first, embodied in the iconic Pucker Shirt with TENCEL™ Modal fibers.    Widely loved by outdoor and adventure enthusiasts for its comfort, exceptional performance, and sustainability, the shirt has reached new heights after 25 years with more than one million sold in 2023. Looking ahead, they have set their sights on making the Pucker fully carbon neutral beginning of 2024 – by adopting Carbon Zero TENCEL™ fibers in the production.     “This milestone is not just a celebration of a product, but a celebration of the incredible experiences and stories shared by our fans,” says Erik Burbank, Royal Robbins Global Brand President.   Check out the celebration of the beloved adventure shirt below!   #TENCEL #FeelsSoRight #RoyalRobbins #DesertPuckerShirt #BornInBasecamp

As we propel the industry towards greener practices, our sustainable innovations are grounded in our vision to scale up the use of responsible materials and production processes across the textile value chain.    Leveraging the versatility of TENCEL™ fibers and collaborations with industry partners, our innovative solutions have given rise to a plethora of eco-conscious products that enhance comfort, performance, and quality – all while minimizing negative environmental impacts. For example, the launch of a new processing technique has made stretch fabrics made of TENCEL™ Lyocell fibers a reality. Redefining functional outdoor apparel, an outdoor jacket without plastic as the main ingredient was created by one of our urban outdoor brand partners. Insulating products using TENCEL™ fibers as the basis have been rolled out to deliver exceptional warmth, water-repellence, breathability, and moisture control.    In 2024 and beyond, we will continue the momentum to shape a regenerative world. Discover more about our sustainable innovations: https://lnkd.in/ghKd5B9X #TENCEL #TextileInnovation #Sustainability

Ever since the launch of the Lenzing Group E-Branding service platform in 2018, a one-stop digital platform for Certification & Licensing services and brand marketing assets, we’ve been committed to supporting our brand partners to thrive in today’s rapidly evolving industry landscape. With the E-Branding service platform, our partners can seamlessly take advantage of the benefits that come with the TENCEL™ brand: our sustainability credentials, eye-catching marketing assets, our transparency story, to name a few. To meet the needs of our partners, new features and functionalities have also since been introduced to further enhance user experience. From expanding the platform to be available in ten languages to Masterclass webinars featuring industry experts in branding, sustainability, and fabric certification, explore all the services available here: https://lnkd.in/gBwyDsnC Tap for the full article: https://lnkd.in/gHYGSDP8 #TENCEL

Thanks to 30 years spent trailblazing positive change within the textile and fashion industry, our brand name, TENCEL™, has become synonymous with innovation, quality, and striving to lower environmental impact. Our name, is ours.   Whilst there are many imitation products on the market, TENCEL™ is a trademark of Lenzing AG and as such we will take all necessary action to protect it.   We take a no-tolerance approach to trademark infringement.   Protect your brand from the consequences of counterfeiting. Learn more here: https://lnkd.in/g3ZMrDhG #TENCEL